Most Effective Color Combos To Use For Maximum Impact
According to color psychology, color can carry a certain meaning, which is either learned or is biologically inherent. Its influence on actions is automatic: distinguishing a color causes an automatic evaluation in an individual, which, in turn, leads to actions that is prompted by the color.
Frequently used in the cosmetics industry, these color blends represent a feminine quality. Pastel color blends are quiet and calming also, although they impart a warmth that is missing in muted color blends. Blends that bring together more traditional colors, colors identified with royalty and wealth, and that are engrained in society, appeal to both wealthier and older segments of the population.
If you want to create a calm, quiet reaction from your audience, you want to use cool colors. At one end of the color spectrum, they come across as cold, antiseptic and sterile. On the other hand, at the other end, they are comforting and nurturing. Cool colors can be combined with warm colors-- in small doses only, owing to the often times overwhelming effect of warm colors. Neutral colors, such as beige, brown, ivory, gray, white, can connect cool and warm colors incredibly effectively.
You may use warm colors to excite and drive your audience. You want to use them judiciously, as these colors can provoke a wide range emotions, from optimism to violence. For this reason, you may tone down a warm color combo with neutral colors, cool colors, or even the lighter spectrum of warm colors, such as pink and pale yellow.
Colors that share the characteristics of both cool and warm colors can both calm and excite. These blends could be used to reach out to both a younger and an older segment of the population.
Neutral colors, described above, can link otherwise conflicting colors or they can act as a canvas to feature color blends.
The success in using color combos also lies in your awareness of the undertone of colors in the society you are trying to reach out to. For example, in the Western society, red can represent bravery, strength and passion, though it can also be interpreted as dangerous, domineering and aggressive. Interestingly, in the Eastern society, red is associated with wealth, purity and good fortune and, sometimes, divinity. Another example is black and white. In the West, black can be associated with death and mourning, while in the East, white is the color of mourning.
The most ideal color combos are those that connect with your audience and generate the reaction you seek. It involves more than purely aesthetic considerations. Be aware that ethnic interpretations of both color and color blends need to be taken into account to ensure that the color blends you customize are successful.